Work In Progress: The Now Web

A new sort of web is emerging, one characterized by constantly updating streams of real-time information, conversation, memes and images that’s markedly different from the static pages that once defined the internet.

Work in Progress: The Now Web

EXECUTIVE SUMMARY

A new Web is emerging, one characterized by constantly updating streams of real-time information, conversation, memes and images that’s markedly different from the static pages that once defined the Web. Given the growing influence of these streams, brands must understand what the Now Web is about and jump in. This Work in Progress explains what the Now Web looks like and examines its implications for mass culture, entertainment and media. It explores what marketing with a Now mind-set means, and takes a closer look at campaigns that have captured the Now....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands