Work in Progress: Balancing Health, Wellness and Budgets
EXECUTIVE SUMMARY
Before the global economy took a downturn last year, companies, governments and consumers were increasingly focused on improving health and wellness. Looking for ways to keep their citizens healthy, governments launched public health programs to incentivize people to eat right and exercise more.
It seemed that few industries were left untouched by this trend. Food brands tweaked their lines to tout “organic” and “natural” products or rolled out new categories (think flavored water) to target people looking for healthier options. Game developers created wellness-oriented options like Wii Fit. In travel,...