Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions

The internet stands apart from other media in enabling its “users” to interact. From this perspective, the internet will always be, at its core, a tool for interpersonal communication.

Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions

Cate RiegnerMedia-Screen, LLC

INTRODUCTION

The internet stands apart from other media in enabling its "users" to interact. From this perspective, the internet will always be, at...

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