Word of Mouth Marketing Workshop
Word of mouth: how to reach consumers and marketers John Griffiths 17 March 2008
John Griffiths, Planning Above and Beyond, reports on WOM UK's 'How To' Word of Mouth Marketing Workshop. Among the topics under discussion were how to identify "influencers", using brand agents, establishing a suitable budget and how to measure the payback from word of mouth.
Look who’s talking. And laughing
This is the first event where WOM UK (which is still less than a year old) has set out the practicalities of developing word of mouth strategies. One of the...