Woojer: Sick Beats

Pamela Savage

Woojer, a multi-platform company, launched a campaign in Israel to raise awareness of the world's first music-powered airway clearance vest for cystic fibrosis.

Campaign details

Brand: Woojer Brand owner: Woojer Entrant company: Area 23, An IPG Health Network CompanyIdea creation: Area 23 New York Market: United States Sector: Audiovisual products Media channels: Websites & microsites Budget: Up to 500k

Executive summary

There are 30,000 people in the US living with cystic fibrosis (CF) — a chronic, lifelong, and life-shortening disease involving the buildup of heavy mucus in the lungs. A primary goal of treatment is to keep the airways clear to avoid serious infection.

It has been...

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