WOODS’ Lozenges: Harnessing the best of online and offline worlds to share the goodness of vitamin C lozenges

WOOD's Lozenges, a consumer health brand, launched a campaign in Indonesia to raise awareness and conversion for a new product and expand its audience base to generate trials and drive sales.

Campaign details

Brand: WOODS' LozengesAgency: PT GoTo Gojek Tokopedia TbkRegion: APAC

Strategy

Objective

In the post-pandemic world, people pay more attention to their health and seem to be on the hunt for the next best health products, including throat lozenges. With throat discomfort becoming one of the common symptoms of a weakened immune system, lozenges are often used as a quick relief.

There was a soaring demand for medicated candy products during the pandemic, which also inspired product innovation. Under a category where it is all about product effectiveness, WOODS' lozenges line grasped the opportunity...

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