WOODS’ Lozenges: Harnessing the best of online and offline worlds to share the goodness of vitamin C lozenges

WOOD's Lozenges, a consumer health brand, launched a campaign in Indonesia to raise awareness and conversion for a new product and expand its audience base to generate trials and drive sales.

Campaign details

Brand: WOODS' LozengesAgency: PT GoTo Gojek Tokopedia TbkRegion: APAC

Strategy

Objective

In the post-pandemic world, people pay more attention to their health and seem to be on the hunt for the next best health products, including throat...

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