WOODS’ Lozenges: Harnessing the best of online and offline worlds to share the goodness of vitamin C lozenges

WOOD's Lozenges, a consumer health brand, launched a campaign in Indonesia to raise awareness and conversion for a new product and expand its audience base to generate trials and drive sales.

Campaign details

Brand: WOODS' LozengesAgency: PT GoTo Gojek Tokopedia TbkRegion: APAC



In the post-pandemic world, people pay more attention to their health and seem to be on the hunt for the next best health products, including throat lozenges. With throat discomfort becoming one of the common symptoms of a weakened immune system, lozenges are often used as a quick relief.

There was a soaring demand for medicated candy products during the pandemic, which also inspired product innovation. Under a category where it is all about product effectiveness, WOODS' lozenges line grasped the opportunity...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands