Woo Me, Woo My Family…Marry Me, Marry My Family

The Middle East epitomises collective behaviour. This is beautifully captured in a traditional saying 'it takes a village to raise a child'.

Woo Me, Woo My Family … Marry Me, Marry My Family

Suma Ravi Senior Research Executive, Qualitative Department, ACNielsen Amer, United Arab Emirates.

BACKGROUND TO THE REGION

The Gulf Co-operation Council (GCC) comprises of seven countries: Bahrain, Kuwait, Oman, Qatar, Kingdom of Saudi Arabia and the United Arab Emirates (UAE), and has a population of around 29 million. Saudi Arabia accounts for 65% of the population in the GCC, and is its largest market. As a result, most marketing and advertising strategies tend to focus on the needs of the Saudi Arabian market.

Saudi Arabia has witnessed phenomenal change...

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