Woo Me, Woo My Family … Marry Me, Marry My Family
Suma Ravi Senior Research Executive, Qualitative Department, ACNielsen Amer, United Arab Emirates.
BACKGROUND TO THE REGION
The Gulf Co-operation Council (GCC) comprises of seven countries: Bahrain, Kuwait, Oman, Qatar, Kingdom of Saudi Arabia and the United Arab Emirates (UAE), and has a population of around 29 million. Saudi Arabia accounts for 65% of the population in the GCC, and is its largest market. As a result, most marketing and advertising strategies tend to focus on the needs of the Saudi Arabian market.
Saudi Arabia has witnessed phenomenal change...