Wonderful Wasted Web

Stan Rapp, U.S. Editor of Admap, sees the World Wide Web as the extraordinary commercial phenomenon of the modern world - yet very few marketers are capitalising the opportunities it offers.

Wonderful Wasted Web

Stan Rapp

There is no doubt about it. In the early years of the 21st century – and likely for decades to come – the World Wide Web is the centre of the marketing universe. It is where every company, from the largest to the...