Wonderful Indonesia: Waiting for you #SeeYouinIndonesia (#DiIndonesiaAja)

Indonesia's Ministry of Tourism & Creative Economy ran a multi-channel campaign promoting domestic tourism to reach and engage potential travellers, and help the hard-hit travel sector recover from Covid-19.

Campaign details

Brand: Wonderful IndonesiaBrand owner: Indonesia Ministry of Tourism & Creative EconomyAgency: M&C SaatchiMarket: IndonesiaSector: Destinations & locationsMedia channels:Online video, Social media, Television, Word of mouth, influencers...