Wonder Bread – Wonder +

The white bread category had been eroding for years as consumers turned to healthier bread options. This had devastating effects on the white bread category, and on Wonder bread in particular.
Agency: Round Table Advertising

Wonder Bread – Wonder +

Bronze: Packaged Goods FoodBronze: Best Launch


Business Results Period (Consecutive Months): Jan 2006–Jun 2007 (68 weeks post launch)Start of Advertising/Communication Effort: w/o Jan...

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