Wonder Bread - Wonder plus

Wonder Bread was in long-term decline, partly because of nutrition perceptions and particularly because of the 'anti-white bread' fallout from the Atkins diet.
Agency: Round Table Advertising

Wonder Bread – Wonder plus

Winner: Off to a Good Start - Silver

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): January 2006–June 2006

Start of Advertising/Communication Effort: W/o January 9, 2006

Base Period...

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