Wonder Bread - Wonder plus

Wonder Bread was in long-term decline, partly because of nutrition perceptions and particularly because of the 'anti-white bread' fallout from the Atkins diet.
Agency: Round Table Advertising

Wonder Bread – Wonder plus

Winner: Off to a Good Start - Silver

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): January 2006–June 2006

Start of Advertising/Communication Effort: W/o January 9, 2006

Base Period for Comparison: January 2005–June 2005

Wonder Bread was in long-term decline, partly because of nutrition perceptions and particularly because of the “anti-white bread” fallout from the Atkins diet.

To Weston Bakeries, Wonder Bread is not only the biggest selling bread in Canada, it's the face of the company.1It's the lead brand to the trade and a driving force to employees and shareholders. In...

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