Women's views on their portrayal in advertising - we have changed, do advertisers know?

Gillem Lawson and Sunanda Brahma

Depth interviews with women in Singapore, China, India and Thailand find that women are more confident, educated, and independent than they were in the past.

Women's views on their portrayal in advertising – “we have changed, do advertisers know?”

Gillem LawsonAPAC, Research International, Thailand

Sunanda BrahmaResearch International, India

PREFACE

The intention of this paper is to describe...

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