Women's views on their portrayal in advertising – “we have changed, do advertisers know?”
Gillem LawsonAPAC, Research International, Thailand
Sunanda BrahmaResearch International, India
PREFACE
The intention of this paper is to describe...
Women's views on their portrayal in advertising - we have changed, do advertisers know?
Depth interviews with women in Singapore, China, India and Thailand find that women are more confident, educated, and independent than they were in the past.
