Women's Refuge

The objective of the campaign for this charity was to raise awareness of the issue of domestic violence and to encourage generous giving to reduce the problem.

Women's Refuge

National Annual Appeal Week 2001

Agency: Saatchi and Saatchi

Introduction

With a total media/production budget of $91,000, a highly cluttered, competitive environment and one core week in which to deliver a national campaign with extremely ambitious marketing objectives, the Women's Refuge Annual Appeal was a huge challenge. We met that challenge with incredible success through a powerful integrated campaign and a creative approach which married message to medium for maximum impact in television, cinema, magazines, metrolites, street posters and email. We touched the lives of our audience as often as possible, in as many places as possible within...

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