Women's Aid: The world's strongest women

Allianz, an insurance brand, partnered with charity Women's Aid, to encourage women living in abusive environments in Ireland to seek help.

Campaign Summary

As Covid raged in 2020, so too did another hidden pandemic. Domestic violence against women soared by 43% in Ireland. But this is the tip of the iceberg. The stigma around abuse stops 1 in 3 women from asking for help.

Allianz wanted to do something about it. They protect people's homes but also wanted to help protect the people inside them. Armed with a brand purpose to secure people's future, Allianz partnered with Women's Aid to help start the conversations that would encourage survivors to take steps to end the abuse.

We introduced Ireland to 'The World's...

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