Women of Class C. Same class, different realities? Some implications for marketing research
Katia Freitas Benchimol, Andrea Andrea Costa and Nelsom Marangoni
This paper is evidence of the success of a client research company partnership, an efficient use of multivariate analysis, a creative system to define potential for social mobility and an innovative application of results.
Women of Class C
Same Class, Different Realities
Katia de Freitas BenchimolAbril Media Group, Brazil
Andrea CostaAbril Media Group, Brazil
Nelsom MarangoniIBOPE Solution, Brazil
IBOPE Solution (the research company) and Editora Abril (the client)...