Women of Brazil. Latin American women

Oriana Monarca White

This paper covers a deep study on feminine nuances both in urban Brazilian nuclei and in root communities (aboriginal, black, riparian, from the inland and the Amazon).

Women of Brazil - Latin American Women

Oriana Monarca WhiteCPM Research, Brazil

INTRODUCTION

This work aims to show how research – applied in an innovative way and supported by big companies like Sadia, Avon and Eletrolux as well as NGOs like Rede Mulher – was able to create a new way to research women without tearing apart the cultural context in which she acts.

The process summarized herein is the result of four years of in-depth studies about women, not only considering the city-dwellers, always investigated by market studies, but also the inland women from the landless movement (MST),...

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