Women As Emerging Wealth Owners In Asia
Chan Wee GuanQualitative Research, Taylor Nelson Sofres, Singapore.
Marilyne Chew Su-FernQualitative Research, Taylor Nelson Sofres, Singapore.
INTRODUCTION
In recent years we have noticed that some companies are beginning to pay more attention to women. For them, women have emerged as a new segment to be marketed to. This may be due to their growing purchasing power and greater involvement in the financial making process.
Increasingly in Asia, women are stepping out of the house, contributing to the family income and earning their own keep. Women have also started to be more...