Campaign details
Title: Womanikin: Saving Women's LivesBrand: WomanikinProduct: WomanikinIdea: Joan CreativeCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 years + | USA | Non-specific | Other | Middle | $5000 was spent in production. No media money was put behind this initiative. |
Objectives
Disrupt the implicit gender-bias of CPR training and kill the stigma that's killing women.
- Increase awareness of women's heart health and the need for female CPR, defined as increasing Google Searches for key female heart disease/CPR search-terms. Search volume is proven to correlate to heart disease patterns and is...