WoManikin was created as a universal CPR dummy attachment in the US to disrupt the implicit gender-bias of CPR training, kill the stigma that’s killing women, increase awareness of women’s heart health and the need for female CPR, and make CPR training more gender-inclusive.
Campaign details
Title: Womanikin: Saving Women's LivesBrand: WomanikinProduct: WomanikinIdea: Joan CreativeCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
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3 years + | USA | Non-specific | Other | Middle | $5000 was... |