Womanikin: Saving Women’s Lives

WoManikin was created as a universal CPR dummy attachment in the US to disrupt the implicit gender-bias of CPR training, kill the stigma that’s killing women, increase awareness of women’s heart health and the need for female CPR, and make CPR training more gender-inclusive.

Campaign details

Title: Womanikin: Saving Women's LivesBrand: WomanikinProduct: WomanikinIdea: Joan CreativeCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 years +USANon-specificOtherMiddle$5000 was spent in production. No media money was put behind this initiative.

Objectives

Disrupt the implicit gender-bias of CPR training and kill the stigma that's killing women.

  • Increase awareness of women's heart health and the need for female CPR, defined as increasing Google Searches for key female heart disease/CPR search-terms. Search volume is proven to correlate to heart disease patterns and is...

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