WOM is about empowering consumers in shaping your brand

Ivan Palmer

Word-of-Mouth (WOM) exemplifies a fundamental change in the consumer/brand relationship; its real, underlying power is that it delivers to consumers information they trust, by means of a one-to-one mutual exchange.

WOM is about empowering consumers in shaping your brand

Ivan Palmer

I didn't want to begin this piece with facts and figures, but it is difficult not to. Talk to anyone about word-of-mouth (WOM) marketing and you will soon be wading chest-high into a sea...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today