Wm. Wrigley Jr. Company: No Matter What campaign

This paper describes how the award winning "No Matter What" campaign successfully launched Orbit in the US, such that in 2004, the gross U.S.

Wm. Wrigley Jr. Company: No Matter What campaign

Candicc Mancini

OVERVIEW

In 2001, supported by a campaign titled "No Matter What," the Wm. Wrigley Jr. Company introduced its Orbit gum, long available in Europe, to the United States. Orbit was...

Not a subscriber?

Schedule your live demo with our team today