Wm. Wrigley Jr. Company: Doublemint Gum campaign

Carrie Smoot

In a special supplement Advertising Age ranked the television jingle "Double your pleasure, double your fun" for Doublemint gum as the seventh most popular in a century of advertising.

United States
Strategy

Wm. Wrigley Jr. Company: Doublemint Gum campaign

Carrie Smoot

Overview

In a special supplement Advertising Ageranked the television jingle "Double your pleasure, double your fun" for Doublemint gum as the seventh most popular in a century of...

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