Wm. Wrigley Jr. Company: Altoids campaign

Rebecca Stanfel

Altoids, a “curiously strong” British brand of breath mints developed a cult following among sophisticated American consumers in the mid 1990s.

Wm. Wrigley Jr. Company: Altoids campaign

Rebecca Stanfel

OVERVIEW

A British brand of breath mints dating from the eighteenth century and described as "curiously strong," Altoids was purchased in 1993 by Kraft Foods, Inc. Having discovered that Altoids had...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today