With One In Five Adults Illiterate, What Can We Researchers Do To Help Marketers Not Just 'Get By' But 'Get On'
Kate WillisKate Willis Research
The literacy problem in the UK
The reality of the literacy problem in the UK
In 2001, the government revealed that 7 million adults struggle everyday with reading, writing and maths. This lack of basic literacy and numeric skills renders individuals unable to compete effectively in the job marketplace, having to accept more lowly paid and low status employment, often leading to a lack of self worth, a tendency to ill health and a...