Wispa - For the love of Wispa: a social media-driven success story

After more than a decade of decline Wispa was discontinued in 2003 due to poor sales. A few years later, after Wispa lovers campaigned for its return on Facebook, Cadbury brought the bar back, first as a limited edition, and then as a full-scale relaunch but on a modest budget.

Wispa - For the love of Wispa: a social media-driven success story

Principal Authors: Ross Farquhar – Cadbury; Rachel Barrie and Tom Goodwin – Fallon LondonContributing Authors: Karl Weaver and David Hartley – Data2Decisions


This was seen by many of the judges as a seminal paper in terms of the use of social media, and Facebook in particular, as a source of inspiration, creative content, and media deployment. This was a case that illustrates the power of brand fans and the impact that can be achieved through the successful harnessing of these ambassadors. After more than a decade...

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