Wispa - For the love of Wispa: a social media-driven success story
Principal Authors: Ross Farquhar – Cadbury; Rachel Barrie and Tom Goodwin – Fallon LondonContributing Authors: Karl Weaver and David Hartley – Data2Decisions
This was seen by many of the judges as a seminal paper in terms of the use of social media, and Facebook in particular, as a source of inspiration, creative content, and media deployment. This was a case that illustrates the power of brand fans and the impact that can be achieved through the successful harnessing of these ambassadors. After more than a decade...