Wires and lights in a box

Mike Kleha

The emerging media channels do not make traditional media dispensable - they add new tools to the box.

Wires and lights in a box

Mike KlehaMedia & Metrics Merck & Co., Inc

"This instrument can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it is merely wires and lights in a box."

Perhaps you are familiar with the 1958 Edward R. Murrow quote as it pertained to the use of the then-emerging media known as television. I have always gravitated towards his words, and today find them more relevant than ever. In a time of...

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