Wireless surveys

Vanessa Oshima

Over the past decade technology has become increasingly important in the acquisition of market research data, from CATI and CAPI studies through to the Internet.

Wireless surveys

A powerful addition to the market research toolbox

Vanessa Oshima Japan Market Intelligence

Introduction

In his book Futurize your Enterprise, David Siegel warns of a tsunami a wave of consumer demand crashing forward. He reflects that technology, notably the Internet, has given the consumer a great deal of power to communicate needs. The new consumer has more choice, more information and is selfish. They want it now, better, faster, safer, and more ecological, less complex the list goes on. In relation to selling to this new consumer it becomes apparent that any company that...

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