Wired Editor: iPad Most Measurable Advertising Medium

At the 4A's Transformation 2010 conference, Chris Anderson, editor at Wired, presented their approach to creating an iPad offering of their magazine.

Wired Editor: iPad Most Measurable Advertising Medium

Geoffrey Precourt Warc

The iPad is a "game changer," according to the writer who delivered marketers the concept of "the long tail" and who edits Condé Nast's Wired magazine as his day job.

Chris Anderson, whose "The Long Tail: Why the Future of Business is Selling Less of More" (Hyperion, 2006) remains a best-selling business book four years after its first publication, has spent the last eight months exploring the belly of the new Apple portable beast. And, although Wiredwill not be added to the list of iPad...

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