Geoffrey Precourt Warc
The iPad is a "game changer," according to the writer who delivered marketers the concept of "the long tail" and who edits Condé Nast's Wired magazine as his day job.
Chris Anderson,...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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