Wipe Off 5: A battle against low-level speeding in metropolitan Victoria

This case tells the story of a battle against low-level speeding in metropolitan Victoria. The target was to lower the incidence of fatal and severe crashes by 15% by 2005, by lowering the average vehicle speed by 5km/h across all speed zones. In fact, the campaign managed to save 62 lives in 12 months, reducing fatal crashes by 25% and saving the community A$93 million.

Wipe Off

A Battle Against Low-level Speeding in Metropolitan Victoria

OVERVIEW

This is the story of a battle against low-level speeding in metropolitan Victoria. It is a foe that had previously been considered unbeatable.

The extraordinary success of the...