Winter Power Task Force - Target 10%

At the beginning of May 2003, New Zealand faced a major social and economic crisis, with the prospect of widespread rolling power cuts throughout the winter unless dramatic savings could be achieved by both residential and business consumers.

Target 10%

Agency: WOW Rapp Collins (WRC) Advertiser: Winter Power Task Force Awards: Charity/Not for Profit/Public Service (Bronze)

Marketing Challenge

Through April, press releases and news items had alerted the country to looming power shortages ...