GIB Living Solutions Campaign
Agency: Mercato Communications Advertiser: Winstone Wallboards Ltd Awards: Consumer Durables (Bronze)
marketing Challenge
The future for Winstone Wallboards in 1997 looked very flat. Winstone Wallboards is the only manufacturer of plasterboard in NZ and has been associated with the NZ building industry for 75 years.
The name GIB originally came from Gibraltar Board, and over the years, has become associated with a wide range of different drywall systems developed...