Winning the Super “Buzz” Bowl: How Biometrically-Based Emotional Engagement Correlates with Online Views and Comments for Super Bowl Advertisements

Caleb J Siefert, Ravi Kothuri, Devra B Jacobs, Brian Levine, Joseph Plummer, and Carl D Marci

Super Bowl advertisements have become almost as famous as the game itself. Between production costs and the price of air time, companies who advertise in the Super Bowl do so at considerable expense.

Emotion
Digital media effectiveness
Biometric research
Strategy

Winning the Super “Buzz” Bowl: How Biometrically-Based Emotional Engagement Correlates With Online Views and Comments For Super Bowl Advertisements

Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine and Carl D. MarciInnerscope Research...

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