Winning the high street loyalty battle

Robert Diamond

In this article, Robert Diamond examines UK retail trading performance and finds declines in many of the big ‘heritage’ brands facing unprecedented types of competition.

Winning The High Street Loyalty Battle

Robert Diamond Diametric

You can't open a newspaper these days without reading about another troubled high street retailer. Looking back over 2004, M&S reported further declines in same-store sales, illustrated...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today