Winning markets by pivoting personalised commerce experiences at scale

Sangeeta Tanwar

Even as the pandemic has transformed consumer habits and boosted digital commerce, more and more online shoppers are seeking a seamless customer journey across the digital and physical.

Businesses are increasingly going for a single platform to grow their business-to-commerce and business-to-business offerings.

“Commerce is moving beyond the website to mobile, physical and in-product experiences, necessitating brands to move to a single...

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