Winning creative approaches at the 2008 IPA Effectiveness Awards

Laura James

WARC Online's media editor, Laura James, provides an analysis of the creative strategies behind the 2008 IPA Effectiveness Awards winners, and identifies four key themes that have emerged as drivers of success.

Winning creative approaches at the 2008 IPA Effectiveness Awards

Laura James

This article accompanies 'The four key media trends from the 2008 IPA Effectiveness Awards', which provides analysis of the key media strategies of the winners of the  2008...

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