Winning creative approaches at the 2008 IPA Effectiveness Awards
This article accompanies 'The four key media trends from the 2008 IPA Effectiveness Awards', which provides analysis of the key media strategies of the winners of the 2008 IPA Effectiveness Awards
The IPA Effectiveness Awards is arguably one of the world's most rigorous advertising competitions, with prizes given to campaigns that demonstrate a strong return on investment, not just a striking creative approach.
In an ideal world, however, strong creative will be at the heart of a successful campaign. And in WARC Online's analysis...