Winners and losers of the next UK media downturn

In this article, WARC Online's Media Editor Laura James discusses which media could gain from the economic downturn, and which are more vulnerable to financial vicissitudes in the next recession.

Winners and losers of the next UK media downturn

Laura JamesWARC Online

WARC Online’s Media Editor warns that print, direct mail and television are exposed in the current climate and the health of retail and financial advertisers will prove key to many media owners.

These are nerve-jangling times for UK media companies. In the last six weeks alone, ITV and Trinity Mirror have warned of sudden drops in revenues, and the IPA Bellwether report has recorded the fastest decline in UK marketing budgets since the 9/11 attacks.

Consumer confidence is at its worst...

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