Winners and losers in Austerity Britain - insights from RAPP UK and Trajectory

A report focusing on new RAPP UK and Trajectory research, looking into the likely impact of government spending cuts on the British consumer.

Winners and losers in Austerity Britain - insights from RAPP UK and Trajectory

Joseph Clift

In October 2010, the UK government announced £81bn of public spending cuts in its Comprehensive Spending Review.

This dramatic fiscal squeeze - dubbed by the media as representing a return to a 1940s-style Austerity Britain - will have major repercussions. Lower government spending seems certain to lead to lower discretionary spending among consumers - which is, needless to say, not great news for advertisers.

But, naturally, some categories will be hit much harder than others. With this in mind, RAPP UK partnered with researchers at...

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