Brand: Wingstop Brand owner: Wingstop Entrant company: Leo Burnett Idea creation: VaynerMedia New York Market: United States Sector: Restaurants & takeaways Media channels: Mobile & apps, Sales promotion, Public relations, Websites & micrositesBudget: Up to 500k
In 2022, Wingstop launched its biggest innovation yet: a chicken sandwich. The problem? Wingstop was three years late to the chicken sandwich wars and consumers were loyal to their favorite brand.
Wingstop created “The Chicken Sandwich Split,” a disloyalty promotion that tempted chicken sandwich...