Windows on the World
How the study of consumers' personal web pages can provide insights to build brand strategy
Mark WhitingMoët Hennessy, JAs Hennessy & Co, France
Franck SagneJAs Hennessy & Co, France
THE GENESIS OF THE RESEARCH
For Hennessy...
Mark WhitingMoët Hennessy, JAs Hennessy & Co, France
Franck SagneJAs Hennessy & Co, France
THE GENESIS OF THE RESEARCH
For Hennessy...
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