Wilson: Bugs Out!

Charles-Antoine Gélineau

Wilson, an insect repellent brand, launched a campaign in Canada to outsmart competition with an innovative approach that would maintain 2020 sales levels.

Campaign details

Brand: WilsonBrand owner: Premier TechEntrant company: Touché! - CanadaIdea creation: Touché! MontrealMarket: North AmericaSector: Pharma & healthcareMedia channels: Online video, Search marketingBudget: Up to 500k

Executive summary

Wilson,...

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