Wilson: Bugs Out!

Wilson, an insect repellent brand, launched a campaign in Canada to outsmart competition with an innovative approach that would maintain 2020 sales levels.

Campaign details

Brand: WilsonBrand owner: Premier TechEntrant company: Touché! - CanadaIdea creation: Touché! MontrealMarket: North AmericaSector: Pharma & healthcareMedia channels: Online video, Search marketingBudget: Up to 500k

Executive summary

Wilson, Canada’s top insect repellent brand, needed to outsmart competition with an innovative approach that would maintain 2020 sales levels.

To do so, Wilson became Canadians’ insect invasion savior by building a solid data ecosystem that could predict the risk of invasion in each Canadian neighbourhood.

Historical and real-time data were analyzed to create a...

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