Wilson: Bugs Out!

Wilson, a home and garden brand, increased sales in the pest control category in Canada by launching a solid data ecosystem that helped consumers predict and prepare for insect invasions.

Campaign details

Brand: WilsonBrand owner: Premier TechAgency: Touché!Market: Canada

Executive summary

During summer 2021, Wilson needed to outsmart competition with an innovative approach that would disrupt the category, as well as maintaining 2020 sales levels,...