Wilson: Bugs out!

Wilson, the insect repellent brand, built a solid data ecosystem that would become the basis of trust with its consumers in Canada.

Campaign details

Brand: WilsonBrand owner: Premier TechLead agency: Touché!Country: CanadaIndustries:Media channels: Online display, Online video, Programmatic display, Search marketingBudget: Up to 500k

Executive summary

During summer 2021, Wilson...