Wilson: Bugs out!

Charles-Antoine Gélineau

Wilson, the insect repellent brand, built a solid data ecosystem that would become the basis of trust with its consumers in Canada.

Campaign details

Brand: WilsonBrand owner: Premier TechLead agency: Touché!Country: CanadaIndustries: “Media channels: Online display, Online video, Programmatic display, Search marketingBudget: Up to 500k

Executive summary

During summer 2021, Wilson needed to outsmart competition with an innovative approach that would disrupt the category, as well as maintaining 2020 sales levels, considering the uncertainty of another COVID year.

Wilson built a solid data ecosystem that would become the basis of trust with their consumers: allowing them to predict anxiety-provoking invasions that they couldn't plan before.

With a 3-step strategy,...

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