Wilson: Bugs out!

Charles-Antoine Gélineau

Wilson, the insect repellent brand, built a solid data ecosystem that would become the basis of trust with its consumers in Canada.

Campaign details

Brand: WilsonBrand owner: Premier TechLead agency: Touché!Country: CanadaIndustries: “Media channels: Online display, Online video, Programmatic display, Search marketingBudget: Up to 500k

Executive summary

During summer 2021, Wilson...

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