Willingness of adults in Europe to pay for a new vaccine: the application of discrete choice-based conjoint analysis
Isabelle Girod and Claudine Sapede
This paper summarises the results of an investigation of willingness to pay (WTP) for new vaccines. The vaccines considered are for infections with several subtypes.
Willingness of adults in Europe to pay for a new vaccine
The application of discrete choicebased conjoint analysis
Claudine
SapdeAventis Pasteur
and
Isabelle
GirodMapi Values
Objectives
The objective of the
study was to explore in two key European...
