Willingness of adults in Europe to pay for a new vaccine
The application of discrete choicebased conjoint analysis
Claudine SapdeAventis Pasteur
and
Isabelle GirodMapi Values
Objectives
The objective of the study was to explore in two key European countries (described as country A and country B) the perceived value of alternative vaccines and how this translates into willingness to pay among the deciders and payers. This paper gives the results among parents in the context of a private market (potential recipients or parents paying out of their own pocket).
The study included broader aims...