Willingness of adults in Europe to pay for a new vaccine: the application of discrete choice-based conjoint analysis

This paper summarises the results of an investigation of willingness to pay (WTP) for new vaccines. The vaccines considered are for infections with several subtypes.
  

Willingness of adults in Europe to pay for a new vaccine

The application of discrete choicebased conjoint analysis

Claudine SapdeAventis Pasteur

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Isabelle GirodMapi Values

Objectives

The objective of the study was to explore in two key European...