Will Twitter Change the Way That Market Researchers Communicate?

The paper starts by providing some background information on Twitter, before moving on to explore the ways that market researchers are beginning to utilise Twitter, both as medium for research and as a method of opening up new and exciting channels (and back-channels) amongst researchers.

Will Twitter Change the Way That Market Researchers Communicate?

Ray PoynterThe Future Place, United Kingdom.

Shizue VieiraFem Marketing House, Japan.

Daniel Alexander-HeadColmar Brunton, Australia.

Amber CoulterThe Research Agency, New Zealand.

Bill Zuoand...

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