Will the public ever accept a truly portable passive meter?

Avery Gibson and Lee Weinblatt

The value of having household members wear passive media meters, both in and out of the house, is obvious.

Will The Public Ever Accept A Truly Portable Passive Meter?

Can the viewing/listening public be enticed to continuously wear a portable, passive media meter?

Lee Weinblatt The PreTesting CompanyAvery Gibson MediaCheck Inc.

The Problem

 

Current...

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