Will print survive?

Maureen Duffy, CEO for the Newspaper Marketing Agency, looks at how UK newspapers have adapted and changed over the last forty years, to still guarantee a mass audience (something that TV finds increasingly difficult).

Will Print Survive?

Maureen Duffy Newspaper Marketing Agency

It is 23 years since Ted Turner, the founder of CNN, said newspapers would not survive another decade. Since then, as Mark Twain might have said, reports of their death have been exaggerated...