Will people watch advertising on their mobile phones?

Andrew Green

Around one-third of the world's population now has a mobile phone, and this figure is expected to reach 48% by 2011.

Will people watch advertising on their mobile phones?

Andrew GreenZenithOptimedia

BACKGROUND

The first mobile phone network was launched in Finland in 1971. By 2006, the number of mobile phone subscribers globally had reached 2.3 billion. Over one third...

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