Will Internet Users Pay for Online Content?

Wenyu Dou

This study investigated determinants of internet users' willingness to pay for online content. A survey of internet users of a clip art website found that they did conduct benefits/costs analysis when evaluating whether to pay for online content.

Will Internet Users Pay for Online Content?

Wenyu DouCity University of Hong Kong

The insights and helpful suggestions from Dr. Joseph Plummer are much appreciated.

Online content spans a wide spectrum of information offerings from news (e.g., cnn.com),...

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