Will Canadians watch a public affairs channel?

Barry Kiefl

A review of trends in Canadian television audiences, especially for different genres of television programs on Canadian English and French TV, and with particular reference to interest in public affairs programmes.

Will Canadians watch a public affairs channel?

Trends in television audiences

Barry KieflCanadian Media Research Inc.

This report reviews overall trends in television audiences and in particular trends in audiences for different genres of television programs on Canadian English and French TV. In summary, the conclusions of the analysis are:

  • Canadians continue to watch approximately 3 hours of TV daily, which has not changed over the years
  • Canadian households spend a substantial amount of their disposable income to access TV, upwards of $1,000...

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