Will Brandcasting succeed where advertising failed?

Ardi Kolah, who invented the concept of Brandcasting and set up a company, Brands as Broadcasters, five years ago, argues that conventional advertising is out of date and that a new paradigm is needed.

Will Brandcasting Succeed Where Advertising Failed?

Ardi Kolah

In the heady days of 2000 BDG (before dot gone) I formed a company on the back of an idea that I had been developing in the late 1990s to exploit the fusion of broadcast techniques...