Will Brandcasting Succeed Where Advertising Failed?
In the heady days of 2000 BDG (before dot gone) I formed a company on the back of an idea that I had been developing in the late 1990s to exploit the fusion of broadcast techniques...
Will Brandcasting succeed where advertising failed?
Ardi Kolah, who invented the concept of Brandcasting and set up a company, Brands as Broadcasters, five years ago, argues that conventional advertising is out of date and that a new paradigm is needed.
