Will Brandcasting Succeed Where Advertising Failed?
Ardi Kolah
In the heady days of 2000 BDG (before dot gone) I formed a company on the back of an idea that I had been developing in the late 1990s to exploit the fusion of broadcast techniques and brand communication.
Brand values, embedded in the content rather than delivered as an interruption to the viewers' favourite programmes (advertising), would win over audiences...