Wild Stone: How Deos Made Social Distancing Desirable

Wild Stone, the deodorant brand, reversed behaviour change caused by the pandemic in India.

Campaign details

Brand: Wildstone DeodorantsBrand owner: McCnroeEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Online displayBudget: Up to 500k

Executive summary

This case takes on the challenge...

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