Wild Stone: How Deos Made Social Distancing Desirable

Tushar Handa, Jitender Dabas

Wild Stone, the deodorant brand, reversed behaviour change caused by the pandemic in India.

Campaign details

Brand: Wildstone DeodorantsBrand owner: McCnroeEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Online displayBudget: Up to 500k

Executive summary

This case takes on the challenge...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today